Our trusted partners, from bold startups to global icons.
Our work, from petal to planet.
Our process, crafted through decades of experience.
Think
We read the soil to find where ideas take root, uncovering opportunities, directions, and missions.
Create
We coax the invisible into the inevitable, crafting identities and systems to support your growth.
Build
We engineer scalable digital products and experiences ready for real-world impact.
Scale
We tend and graft, evolving your footprint so that you may bear fruit.
Thoughts from our world, to yours.
Overmind Featured in Brand New
Thank you to Armin and the team at UnderConsideration for the generous write-up. Always grateful to have our work seen and admired. See what they thought on their site.
Can AI teach a 6-year-old?
Watch the launch video for Ello, the world's most advanced AI teacher for children
On Designing for the Overmind Brand
And giving life to the weirdest, most creative clients we’ve ever had.
Clement joins New Genre as Growth Manager
Clément will lead partnerships with new and existing clients — ensuring work moves at the speed of thought, and that every collaboration without clients is meaningful and crafted with care. Welcome to the studio, Clément!
Billie and Julia join the New Genre team
Both join our growing design team — Billie with a focus on product design excellence, bridging the gap between complex utility and refined digital design, and Julia joining to strengthen our brand discipline, creating identities that live and breathe across digital touchpoints.
All Our Constellations, Under One Sky
Why we rebranded New Genre — what comes next, and why we’re excited for this new chapter
New Genre featured by A1 Gallery
Back in the studio — with a nice little surprise.
New Genre x Ravensbourne University: Hot Stuff!
New Genre partners Mihai Toma and Leon Brown recently joined the Graphic Design students at Ravensbourne for a portfolio review session
New Genre Featured in Fonts in Use
We've been featured in Fonts in Use for our use of Displaay Type's newly released Serrif and Saans across our identity.