Overmind
A new watchtower for agentic AI
Design
for
Artificial Intelligence
Overmind is an agentic AI observability platform — built for the era of widespread enterprise automation, the platform establishes a critical layer of cybersecurity, acting as a safeguard that monitors, tracks, and manages rogue AI agents to ensure total operational accountability and system security across complex digital networks.
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Securing the Agentic Frontier
As AI agents rapidly proliferate across enterprise software, controlling cascading decisions and increasingly critical infrastructure, a new layer of cybersecurity vulnerability has emerged. Co-founded by Tyler and Sam, Overmind tackles this problem space, and approaching New Genre to build a brand identity from the soil up, our collaboration resisted typical tech cliché.
The brand challenge was a trust-building exercise: creating a developer-friendly platform that felt mature and authoritative in a crowded market of agentic tooling. Given complete creative freedom, we set out to craft an experiential, story-driven ecosystem capable of commanding trust from both discerning buyers and the developer community.
Building on Digital Mythos
To capture developer imaginations, we anchored Overmind’s visual system in the rich heritage of retro gaming — translating the hallucinatory memories of sitting in front of an Atari 2600, embalmed with the glow of a CRT display, into reusable brand design patterns and sharp, snappy digital interactions.
Our brand language purposefully avoids minimal applications, and insists on saturating every touchpoint with rich, textured imagery and custom pixel-art iconography. This retro-tech mythos extends directly into our digital web experience — highly tactile — featuring interactions like click, select, and scrolling sounds that mimic navigation via a physical gamepad. The result is an intentioned, cohesive brand built for maximum brain stickiness.
Defining a New Category
Our new identity for Overmind equips Tyler and Sam with a powerful, visual storytelling toolkit as they raise capital to fuel growth, attend conferences, and pioneer an emerging category of cybersecurity. The platform's distinct visual personality doesn't just communicate safety — it leads a memorable, delightful user experience that excites the develoeprs deploying it. With a robust foundational website now out in the world, New Genre is incredibly proud to have shaped the origin story of Overmind, and are excited to see where the platform and its founders go next.
Year
2026
Discipline
2026
2026
2026
2026
Office
London
Team
Leon Brown Natalia Kurzydlak Archie Bowers
Assets
Download
Read Less
Overmind is an agentic AI observability platform — built for the era of widespread enterprise automation, the platform establishes a critical layer of cybersecurity, acting as a safeguard that monitors, tracks, and manages rogue AI agents to ensure total operational accountability and system security across complex digital networks.
Read more
Securing the Agentic Frontier
As AI agents rapidly proliferate across enterprise software, controlling cascading decisions and increasingly critical infrastructure, a new layer of cybersecurity vulnerability has emerged. Co-founded by Tyler and Sam, Overmind tackles this problem space, and approaching New Genre to build a brand identity from the soil up, our collaboration resisted typical tech cliché.
The brand challenge was a trust-building exercise: creating a developer-friendly platform that felt mature and authoritative in a crowded market of agentic tooling. Given complete creative freedom, we set out to craft an experiential, story-driven ecosystem capable of commanding trust from both discerning buyers and the developer community.
Building on Digital Mythos
To capture developer imaginations, we anchored Overmind’s visual system in the rich heritage of retro gaming — translating the hallucinatory memories of sitting in front of an Atari 2600, embalmed with the glow of a CRT display, into reusable brand design patterns and sharp, snappy digital interactions.
Our brand language purposefully avoids minimal applications, and insists on saturating every touchpoint with rich, textured imagery and custom pixel-art iconography. This retro-tech mythos extends directly into our digital web experience — highly tactile — featuring interactions like click, select, and scrolling sounds that mimic navigation via a physical gamepad. The result is an intentioned, cohesive brand built for maximum brain stickiness.
Defining a New Category
Our new identity for Overmind equips Tyler and Sam with a powerful, visual storytelling toolkit as they raise capital to fuel growth, attend conferences, and pioneer an emerging category of cybersecurity. The platform's distinct visual personality doesn't just communicate safety — it leads a memorable, delightful user experience that excites the develoeprs deploying it. With a robust foundational website now out in the world, New Genre is incredibly proud to have shaped the origin story of Overmind, and are excited to see where the platform and its founders go next.
Year
2026
Discipline
React
Website
Digital Design
Brand Identity
Office
London
Team
Leon Brown Natalia Kurzydlak Archie Bowers
Assets
Download
Read Less
Many, many thanks to Overmind Co-Founders Tyler and Sam, for their unwavering support of our crazy ideas during our collaboration.
Many, many thanks to Overmind Co-Founders Tyler and Sam, for their unwavering support of our crazy ideas during our collaboration.
Many, many thanks to Overmind Co-Founders Tyler and Sam, for their unwavering support of our crazy ideas during our collaboration.
