Bridging The Brand

Knotel sought to develop a digital platform that served as the foundation for communicating their expansive service offering across the world. The Knotel and New Genre collaboration centered around elevating the Knotel website to reflect their high-quality physical spaces whilst showcasing their comprehensive service offering – creating an alignment between their premium brand and digital presence.

From The Ground Up

Our Knotel website interface was designed to bring structure for clear and concise communication. A robust grid formed the foundation of a scalable website that allowed for information to be clearly displayed and their spaces to be a visual centre piece.

Our Key UI moments across the website create a personal touch and frame photography. We used motion in the first website frame to take a peek into the Knotel ecosystem and create a feel of opening up their space. The gentle animations are inspired by the nostalgic motion of flicking through office files.

Our typography choice was to provide legibility whilst maintaining a quiet personality. We chose the sans serif font Epilogue as it strikes a balance between modernity and warmth, offering both legibility and character.

Showcasing Knotel’s photography in a structured website format creates an authentic experience. Highlighting little details of how teams can utilise the space and showcase the community centric environment built for growth and productivity.

A Workspace Without Limits

Our website design was centred around clear communication showcasing Knotel’s vast service offering. The scalable website is now the foundation for further expansion empowering people, productivity and business across their global locations. We continue to partner with Knotel exploring their brand and expanding into larger marketing activities.