Legal
Website Privacy Policy
Last updated
October 22, 2025
Introduction
This Privacy Notice for New Genre Limited (“we”, “us”, or “our”) describes how and why we might access, collect, store, use, and/or share (“process”) your personal information when you use our services (“Services”), including when you:
Visit our website at https://newgenre.studio or any website of ours that links to this Privacy Notice
Work with us and engage in our services
Engage with us in other related ways, including any sales, marketing, or events
Questions or concerns?
This notice explains your privacy rights and choices. We are responsible for decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have questions or concerns, contact us at hello@newgenre.studio.
Summary of Key Points
This summary provides key points from our Privacy Notice, but you can find more detail in the sections below.
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. See What information do we collect?
Do we process any sensitive personal information? Some information may be considered “special” or “sensitive” in certain jurisdictions (e.g., racial or ethnic origins, sexual orientation, religious beliefs). We do not process sensitive personal information.
Do we collect any information from third parties? We do not collect information from third parties.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information with your consent. See How do we process your information?
In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties. See When and with whom do we share your personal information?
How do we keep your information safe? We use appropriate organisational and technical measures to protect your personal information. No method is 100% secure. See How do we keep your information safe?
What are your rights? Depending on where you’re located, you may have certain rights regarding your personal information. See Your privacy rights.
How do you exercise your rights? The easiest way is via https://newgenre.studio/contact or by contacting us. We’ll act on requests in accordance with applicable laws.
Table of Contents
What legal bases do we rely on to process your personal information?
How can you review, update, or delete the data we collect from you?
1. What Information Do We Collect?
Personal information you disclose to us
In short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide when you express an interest in our Services, participate in activities on the Services, or contact us.
Personal Information Provided by You
The personal information we collect depends on the context of your interactions and the features you use. It may include:
Names
Email addresses
Contact preferences
Sensitive Information
We do not process sensitive information.
All personal information you provide must be true, complete, and accurate. Please notify us of any changes.
Information automatically collected
In short: Some information — such as your IP address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact details) but may include device and usage information, such as IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This helps maintain security and operations, and informs internal analytics and reporting.
Like many businesses, we also collect information through cookies and similar technologies.
The information we collect includes:
Log and Usage Data: service-related, diagnostic, usage, and performance information (e.g., IP address, device info, browser type, settings, activity timestamps, pages and files viewed, searches, features used, device events, error reports).
Device Data: details about the device you use to access the Services (e.g., IP, device/app IDs, location, browser type, hardware model, ISP/mobile carrier, OS, system configuration).
Location Data: information about your device’s location, which can be precise or imprecise (e.g., approximate location based on IP). You can opt out by disabling location permissions, though some features may not function as intended.
Google API
Our use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
2. How Do We Process Your Information?
In short: We use your information to provide, improve, and administer our Services, to communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process personal information for a variety of reasons, depending on how you interact with our Services, including:
To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve issues you might have with the requested service.
To save or protect an individual’s vital interests. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.
3. What Legal Bases Do We Rely On to Process Your Personal Information?
In short: We only process your personal information when we believe it is necessary and we have a valid legal basis under applicable law (e.g., your consent, to comply with laws, to fulfil a contract, to protect your rights, or to pursue legitimate interests).
If you are located in the EU or UK, this section applies to you.
The GDPR and UK GDPR require us to explain the valid legal bases we rely on to process your personal information. We may rely on:
Consent: when you have given permission for a specific purpose. You can withdraw consent at any time (see Your privacy rights).
Performance of a Contract: when necessary to fulfil our contractual obligations, including providing our Services or taking steps at your request before entering into a contract.
Legal Obligations: when necessary to comply with the law (e.g., cooperating with authorities, exercising/defending legal rights).
Vital Interests: when necessary to protect your vital interests or those of a third party.
Legitimate Interests: when necessary for our business purposes and not overridden by your rights (e.g., communicating with clients, maintaining network security, improving services).
Controller versus processor
In legal terms, we are generally the data controller of the personal information described in this Privacy Notice, since we determine the means and/or purposes of the processing. This Privacy Notice does not apply to personal information we process as a data processor on behalf of our customers, where the customer is the data controller under our data processing agreement.
4. When and With Whom Do We Share Your Personal Information?
In short: We may share information in specific situations and with specific third parties.
We may need to share your personal information in the following situations:
Business Transfers: in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
We do not sell or rent your personal information.
5. Do We Use Cookies and Other Tracking Technologies?
In short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar technologies (like web beacons and pixels) to gather information when you interact with our Services. Some tracking technologies help maintain security, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
We may also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to manage and display ads, tailor ads to your interests, or send reminders (depending on your communication preferences). Third parties may provide advertising about products and services tailored to your interests, which may appear on our Services or on other websites.
To the extent these technologies are deemed to be a “sale”/“sharing” (which includes targeted advertising under certain US state laws), you can opt out as described below under Do United States residents have specific privacy rights?
Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.
Google Analytics
We may share your information with Google Analytics to track and analyse use of the Services. To opt out, visit: https://tools.google.com/dlpage/gaoptout. For more on Google’s privacy practices, visit Google’s Privacy & Terms pages.
6. How Long Do We Keep Your Information?
In short: We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.
We will only keep personal information for as long as needed for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).
When we have no ongoing legitimate business need to process your personal information, we will delete or anonymise it, or, if deletion is not possible (for example, data stored in backups), we will securely store it and isolate it from further processing until deletion is possible.
7. How Do We Keep Your Information Safe?
In short: We use technical and organisational security measures to protect your personal information.
We have implemented appropriate and reasonable security measures designed to protect the information we process. However, despite our safeguards and efforts, no electronic transmission or storage can be guaranteed 100% secure. Although we will do our best to protect your personal information, transmission to and from our Services is at your own risk. You should only access the Services within a secure environment.
8. Do We Collect Information From Minors?
In short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect, solicit data from, or market to children under 18, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18, or are the parent/guardian and consent to a minor’s use. If we learn that personal information from users under 18 has been collected, we will deactivate the account and take reasonable measures to promptly delete such data. If you become aware of any data we may have collected from children under 18, please contact us at dpo@newgenre.studio.
9. What Are Your Privacy Rights?
In short: Depending on your state of residence in the US or in some regions, such as the EEA, UK, and Switzerland, you may have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.
In some regions (like the EEA, UK, and Switzerland), you may have the right to:
Request access and obtain a copy of your personal information
Request rectification or erasure
Restrict processing
Data portability (if applicable)
Not be subject to automated decision-making
Object to certain processing in certain circumstances
We will consider and act upon any request in accordance with applicable laws.
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or the UK Information Commissioner’s Office.
If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.
Withdrawing your consent
If we rely on your consent, you can withdraw it at any time by contacting us (see How can you contact us). This won’t affect processing carried out before withdrawal, and we may still rely on other lawful bases where applicable.
Opting out of marketing and promotional communications
You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us. We may still send non-marketing communications (e.g., service messages).
Cookies and similar technologies
Most browsers accept cookies by default. You can remove or reject cookies in your browser settings. Doing so could affect certain features of our Services.
If you have questions about your privacy rights, email us at hello@newgenre.studio.
10. Controls for Do-Not-Track Features
Most web browsers and some mobile OS/apps include a Do-Not-Track (“DNT”) setting to signal your preference not to be tracked. There is currently no uniform standard for recognising DNT signals, so we do not respond to them. If a standard is adopted that we must follow, we will update this notice.
California law requires us to disclose how we respond to DNT signals. Because there is no industry or legal standard, we do not respond at this time.
11. Do United States Residents Have Specific Privacy Rights?
In short: If you are a resident of certain US states, you may have rights to access, correct, delete, or obtain a copy of your personal information, and to opt out of targeted advertising (“sharing”), sale, or certain profiling.
Categories of Personal Information We Collect (Past 12 Months)
Below are the categories, illustrative examples, and whether collected:
A. Identifiers
Examples: real name, alias, postal address, phone, unique identifier, online identifier, IP address, email address, account name
Collected: YES
B. Personal information (California Customer Records statute)
Examples: name, contact information, education, employment, employment history, financial information
Collected: YES
C. Protected classification characteristics (state/federal law)
Examples: gender, age, date of birth, race/ethnicity, national origin, marital status, other demographic data
Collected: NO
D. Commercial information
Examples: transaction information, purchase history, financial details, payment information
Collected: NO
E. Biometric information
Examples: fingerprints, voiceprints
Collected: NO
F. Internet or similar network activity
Examples: browsing history, search history, online behaviour, interest data, interactions with our and other sites/apps/systems/ads
Collected: NO
G. Geolocation data
Examples: device location
Collected: NO
H. Audio, electronic, sensory, or similar information
Examples: images and audio, video or call recordings created in connection with our business activities
Collected: NO
I. Professional or employment-related information
Examples: business contact details to provide Services at a business level; job title, work history, professional qualifications if you apply for a job
Collected: NO
J. Education information
Examples: student records and directory information
Collected: NO
K. Inferences drawn from collected personal information
Examples: profiles or summaries about preferences and characteristics
Collected: NO
L. Sensitive personal information
Collected: NO
We may also collect other personal information outside of these categories when you interact with us in person, online, or by phone/mail (e.g., customer support, surveys/contests, service delivery).
Use and retention
Category A: as long as the user has an account with us
Category B: as long as the user has an account with us
Sources of Personal Information
See What information do we collect?
How We Use and Share Personal Information
See How do we process your information? and When and with whom do we share your personal information?
Will your information be shared with anyone else?
We may disclose your personal information with service providers under written contracts. We may use personal information for our own business purposes (e.g., internal research for technological development and demonstration). This is not considered a “sale.”
We have not disclosed, sold, or shared personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. We will not sell or share personal information in the future belonging to website visitors, users, and other consumers.
Your US State Rights
Subject to applicable law, you may have the right to:
Know whether we are processing your personal data
Access your personal data
Correct inaccuracies in your personal data
Request deletion of your personal data
Obtain a copy of personal data you previously shared with us
Non-discrimination for exercising your rights
Opt out of targeted advertising (“sharing” under California law), sale of personal data, or profiling in furtherance of decisions producing legal or similarly significant effects
Depending on your state, you may also have rights to:
Access categories of personal data processed (e.g., Minnesota)
Obtain a list of categories of third parties to which we disclosed personal data (e.g., California, Delaware, Maryland)
Obtain a list of specific third parties to which we disclosed personal data (e.g., Minnesota, Oregon)
Obtain a list of third parties to which we sold personal data (e.g., Connecticut)
Review/understand/question and, where applicable, correct how personal data has been profiled (e.g., Connecticut, Minnesota)
Limit use/disclosure of sensitive personal data (e.g., California)
Opt out of collection of sensitive data and data collected via voice/facial recognition features (e.g., Florida)
How to Exercise Your US Rights
Contact us via https://newgenre.studio/contact, email hello@newgenre.studio, or use the contact details at the bottom.
You may designate an authorised agent to make a request on your behalf. We may deny a request from an agent that does not submit proof of valid authorisation in accordance with applicable laws.
Request Verification
Upon receiving your request, we will verify your identity. We will only use personal information provided in a request to verify identity or authority. If we cannot verify identity with existing information, we may request additional information for verification and security/fraud-prevention purposes. If submitted through an authorised agent, we may need to collect additional information to verify your identity, and the agent must provide written, signed permission from you.
Appeals
If we decline to act on your request, you may appeal by emailing hello@newgenre.studio. We will inform you in writing of any action taken/not taken, with reasons. If your appeal is denied, you may submit a complaint to your state attorney general.
California “Shine the Light” Law
California Civil Code §1798.83 permits California residents to request, once a year and free of charge, information about categories of personal information (if any) disclosed to third parties for direct marketing and the names/addresses of those third parties in the preceding calendar year. If you would like to make such a request, please write to us using the contact details in How can you contact us about this notice?
12. Do We Make Updates to This Notice?
In short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by the “Revised” date at the top of this Privacy Notice. If we make material changes, we may notify you by prominently posting a notice or by directly sending you a notification. We encourage you to review this Privacy Notice frequently.
13. How Can You Contact Us About This Notice?
If you have questions or comments about this notice, you may contact our Data Protection Officer (DPO):
New Genre Limited
Data Protection Officer — Mihai Toma
Address: Building A2, Design District, 2 Appleby Yard, Soames Walk, London SE10 0BJ, England
Email: dpo@newgenre.studio
Phone: 020 4572 6788
If you are a resident in the United Kingdom, we are the data controller of your personal information. We have appointed Mihai Toma to be our UK representative. You can contact them regarding our processing of your information:
Email: mihai@newgenre.studio
Website: https://newgenre.studio
Phone: 020 4572 6788
Post: Building A2, Design District, 2 Appleby Yard, London SE10 0BJ, England
14. How Can You Review, Update, or Delete the Data We Collect From You?
Based on applicable laws in your country or US state of residence, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent. These rights may be limited in some circumstances by law.
To make a request, please visit: https://newgenre.studio/contact.
15. International Data Transfers (UK/EU)
If we transfer personal data outside the United Kingdom or European Economic Area, we ensure appropriate safeguards are in place, such as:
The UK Addendum to the EU Standard Contractual Clauses (SCCs)
The UK International Data Transfer Agreement (IDTA)
Adequacy regulations/decisions recognised by the UK or EU
Further details are available on request.
16. UK Controller Information and ICO Registration
Controller: New Genre Limited
Registered address for correspondence: Building A2, Design District, 2 Appleby Yard, Soames Walk, London SE10 0BJ, England
ICO Registration Number: ZB817199