New Genre — Albert Penn

Rooted in the heart of London, Albert Penn is a creative agency providing research, strategy & media production solutions helping brands stand out in a crowded industry. Working with clients such as Vogue, American Express, Warner Music Group and Levi’s, Albert Penn have solidified their status as master storytellers. When the time came to create a narrative of their own, they invited us to help tell their story. To build a brand based on three principles; creativity, innovation and family.

We developed the identity and web experience, allowing Albert Penn to frame their work, without distracting the viewer. The new brand uses a combination of Value sans and Value serif typefaces by Colophon. Representing their approach when bringing stories together by connecting diverse voices and ideas with their clients’ audiences. The neutral colour palette including white, black and off-white is supported by a sunshine yellow. Translating the idea of joy and optimism that Albert Penn is driven by.

The new identity expands upon Albert Penn's mission. Showing the power of storytelling through compelling narratives and inspiring content.

Year

2023

Discipline

2023

Office

London

Team

Mihai Toma James Ford Jack Smethurst

Assets

Download

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Rooted in the heart of London, Albert Penn is a creative agency providing research, strategy & media production solutions helping brands stand out in a crowded industry. Working with clients such as Vogue, American Express, Warner Music Group and Levi’s, Albert Penn have solidified their status as master storytellers. When the time came to create a narrative of their own, they invited us to help tell their story. To build a brand based on three principles; creativity, innovation and family.

We developed the identity and web experience, allowing Albert Penn to frame their work, without distracting the viewer. The new brand uses a combination of Value sans and Value serif typefaces by Colophon. Representing their approach when bringing stories together by connecting diverse voices and ideas with their clients’ audiences. The neutral colour palette including white, black and off-white is supported by a sunshine yellow. Translating the idea of joy and optimism that Albert Penn is driven by.

The new identity expands upon Albert Penn's mission. Showing the power of storytelling through compelling narratives and inspiring content.

Year

2023

Discipline

Strategy

Brand Identity

Website

Office

London

Team

Mihai Toma James Ford Jack Smethurst

Assets

Download

Read Less

Rooted in the heart of London, Albert Penn is a creative agency providing research, strategy & media production solutions helping brands stand out in a crowded industry. Working with clients such as Vogue, American Express, Warner Music Group and Levi’s, Albert Penn have solidified their status as master storytellers. When the time came to create a narrative of their own, they invited us to help tell their story. To build a brand based on three principles; creativity, innovation and family.

We developed the identity and web experience, allowing Albert Penn to frame their work, without distracting the viewer. The new brand uses a combination of Value sans and Value serif typefaces by Colophon. Representing their approach when bringing stories together by connecting diverse voices and ideas with their clients’ audiences. The neutral colour palette including white, black and off-white is supported by a sunshine yellow. Translating the idea of joy and optimism that Albert Penn is driven by.

The new identity expands upon Albert Penn's mission. Showing the power of storytelling through compelling narratives and inspiring content.

Year

2023

Discipline

Strategy

Brand Identity

Website

Office

London

Team

Mihai Toma James Ford Jack Smethurst

Assets