Protecting IP at Scale

In the midst of a rapid ascent, Podqi were seeking a scalable digital solution that elevated their online presence to match their premium product. Peeking through this lens, we were able to update their brand identity and build a website system aligned with their mission of clarity and ease of use, ready to serve as a foundational brand asset ready to scale with Podqi.

Shaping a clear, recognisable identity

Our identity refresh focused on refining Podqi’s visual presence to match their mission of protecting creative assets with clarity and ease, taking elements from the original identity and amplifying it to form a cohesive brand voice with consistency and confidence.

A 3D glass design system harnessed a textured green colour palette to frame content without distraction and evoke a sense of transparency and security. The design system was built with the focus on being scalable from digital mock-up to OOH billboard, allowing Podqi to distribute content with unlimited flexibility.

The typography was carefully selected to complement the brand’s focus on clarity as well as their technical edge. A combination of TWK Burns and Host Grotesk, a geometric display with a uni-width body, compliments a visual identity that is clear and modern whilst maintaining a presence rooted in tech.

Automated brand protection, visualised

Redesigning the Podqi website started by building a cohesive design system that reflected their core mission: to protect creative assets with clarity and ease. This idea served as the foundation for a system of design patterns that highlighted the product through platform mockups and key UI moments.

The refreshed identity and redesigned website complement each other in a system created to not only amplify Podqi’s intelligent and accessible approach to IP protection, but to be a flexible asset that the Podqi team can expand as they continue to scale.