A Colourful Alter Ego

We created a brand identity that reveals the creative alter ego of each community member. The logo is an eclectic mix of characters, suggesting the range of performances that each ensemble organises. The diverse colour palette reflects the vibrant spirit of the community, with a passionate hot pink at its core.

Take the spotlight

The logo we created is an eclectic mix of characters, suggesting the range of performances that each ensemble organises. The diverse colour palette reflects the vibrant spirit of the community, with a passionate hot pink at its core.

The brand messaging empowers and celebrates the individual, giving everyone the spotlight and opportunity to take centre stage. The identity uses a bold and playful headline typeface that stands out from the crowd. The rest of the designed type system focuses on legibility and accessibility.

Accessibility first

Working closely with the EGO team, we created a digital experience with an increased focus on accessibility. Taking a wide range of accessibility profiles into consideration, we integrated features such as a screen reader, smart contrast editor, text size changer or dyslexia type swapper.