Introducing… Mr. Bomba

Taking inspiration from the candy flavours, we envisioned a punchy, loud and vibrant identity, perfect for insatiable tastebuds taking inspirating from the company tagline ‘Candy for rebels’. We introduced a dangerously playful mascot, Mr. Bomba, representing the explosive mix of sweet & spice, as well as the entire collection of candy flavours, known as the ‘Scovillains’. The illustrations are comical, sassy and full of attitude.

A Rebel Yell

We reinvented the packaging experience for Chilli Bomba, featuring flavour-specific colour combos, illustrations and an unmissable type system including Brice, Roc Grotesk, III Hand, and the quirky workhorse Lil Grotesk. Packed in a matte 8oz pouch bag with a wide opening, the new packaging makes for mess-free sharing with your friends.

We built a custom e-commerce experience in Webflow, adding a bag-full of interactive moments, from loaders that follow your cursor, to colourful product pages based on each packaging. To help drive business, we integrated the website with a store locator, social media feed, and a customer reviews board. The live digital experience is no different than the rest of the brand: playful, unexpected and full of character. Now that’s a spicy site!

Out With A BANG

Since the brand's release, Chilli Bomba has been featured in various food publications, significantly increased its online sales and engagement, doubled wholesale orders and built a devoted fan base of everything Chilli Bomba. So go get yourself a pack! Or four.