Chetana

True essence is ever-present

Strategy

Design

for

Coaching

Chetana is a coaching company for entrepreneurs, founders and leaders who are ready to lead more consciously offering personal development and healing services centred around mindfulness, somatic therapy, coaching and plant medicine preparation and integration. Chetana guides individuals to take radical responsibility for their lives, feel their emotions, find their productive zone, and bring play and rest into daily life.

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Our identity for Chetana is based on the concept of the ‘river of consciousness’: the soft ripple between reality and consciousness, expressed through soft gradients that play together, a dual typographic system and a chromatic adjacent palette.

Year

2023

Discipline

2023

2023

2023

2023

2023

Office

London

Team

Mihai Toma Jack Smethurst Natalia Kurzydlak

Assets

Download

Read Less

Chetana is a coaching company for entrepreneurs, founders and leaders who are ready to lead more consciously offering personal development and healing services centred around mindfulness, somatic therapy, coaching and plant medicine preparation and integration. Chetana guides individuals to take radical responsibility for their lives, feel their emotions, find their productive zone, and bring play and rest into daily life.

Read more

Our identity for Chetana is based on the concept of the ‘river of consciousness’: the soft ripple between reality and consciousness, expressed through soft gradients that play together, a dual typographic system and a chromatic adjacent palette.

Year

2023

Discipline

Strategy

Brand Identity

Website

Motion

Illustration

Office

London

Team

Mihai Toma Jack Smethurst Natalia Kurzydlak

Assets

Download

Read Less

Chetana is a coaching company for entrepreneurs, founders and leaders who are ready to lead more consciously offering personal development and healing services centred around mindfulness, somatic therapy, coaching and plant medicine preparation and integration. Chetana guides individuals to take radical responsibility for their lives, feel their emotions, find their productive zone, and bring play and rest into daily life.

Read more

Our identity for Chetana is based on the concept of the ‘river of consciousness’: the soft ripple between reality and consciousness, expressed through soft gradients that play together, a dual typographic system and a chromatic adjacent palette.

Year

2023

Discipline

Strategy

Brand Identity

Website

Motion

Illustration

Office

London

Team

Mihai Toma Jack Smethurst Natalia Kurzydlak

Assets

Download

Read Less

Big thanks to Samantha Holt for the fantastic partnership on this project.

Big thanks to Samantha Holt for the fantastic partnership on this project.

Big thanks to Samantha Holt for the fantastic partnership on this project.

Big thanks to Samantha Holt for the fantastic partnership on this project.