Chetana
True essence is ever-present
Strategy
Design
for
Coaching
Chetana is a coaching company for entrepreneurs, founders and leaders who are ready to lead more consciously offering personal development and healing services centred around mindfulness, somatic therapy, coaching and plant medicine preparation and integration. Chetana guides individuals to take radical responsibility for their lives, feel their emotions, find their productive zone, and bring play and rest into daily life.
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Our identity for Chetana is based on the concept of the ‘river of consciousness’: the soft ripple between reality and consciousness, expressed through soft gradients that play together, a dual typographic system and a chromatic adjacent palette.
Year
2023
Discipline
2023
2023
2023
2023
2023
Office
London
Team
Mihai Toma Jack Smethurst Natalia Kurzydlak
Assets
Download
Read Less
Chetana is a coaching company for entrepreneurs, founders and leaders who are ready to lead more consciously offering personal development and healing services centred around mindfulness, somatic therapy, coaching and plant medicine preparation and integration. Chetana guides individuals to take radical responsibility for their lives, feel their emotions, find their productive zone, and bring play and rest into daily life.
Read more
Our identity for Chetana is based on the concept of the ‘river of consciousness’: the soft ripple between reality and consciousness, expressed through soft gradients that play together, a dual typographic system and a chromatic adjacent palette.
Year
2023
Discipline
Strategy
Brand Identity
Website
Motion
Illustration
Office
London
Team
Mihai Toma Jack Smethurst Natalia Kurzydlak
Assets
Download
Read Less
Chetana is a coaching company for entrepreneurs, founders and leaders who are ready to lead more consciously offering personal development and healing services centred around mindfulness, somatic therapy, coaching and plant medicine preparation and integration. Chetana guides individuals to take radical responsibility for their lives, feel their emotions, find their productive zone, and bring play and rest into daily life.
Read more
Our identity for Chetana is based on the concept of the ‘river of consciousness’: the soft ripple between reality and consciousness, expressed through soft gradients that play together, a dual typographic system and a chromatic adjacent palette.
Year
2023
Discipline
Strategy
Brand Identity
Website
Motion
Illustration
Office
London
Team
Mihai Toma Jack Smethurst Natalia Kurzydlak
Assets
Download
Read Less





















Big thanks to Samantha Holt for the fantastic partnership on this project.
Big thanks to Samantha Holt for the fantastic partnership on this project.
Big thanks to Samantha Holt for the fantastic partnership on this project.
Big thanks to Samantha Holt for the fantastic partnership on this project.
© 2025 New Genre
© 2025 New Genre
© 2025 New Genre


