Brass Tacks

Cultivating more authentic leaders

Down to brass tacks

Sierra Larson is an executive coach and facilitator who specialises in supporting leaders and teams. Through her business, Brass Tacks, she helps broaden people’s self-awareness and creates space to operate with more intention.

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A space for growth

The identity delves deep into the process of change and the physical tools we use to organise and make sense of it all. We developed a visual system that unites post-it-notes, tacks, animations and pin-like typography into an authentic brand experience.


The website brings interactivity to the surface, and just as the coaching itself, it becomes a space to explore, learn, and grow. Each section allows people to create their own journey, and reshape the page in their own, personal way by using digital post-it-notes.


Brass Tacks




Brand Identity Website Design Website Development Brand Applications


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