Framework
The challenge platform
Design
for
Education
Framework is a platform for coaches, educators, and creators building goals-based membership communities. The app combines a super-charged course builder, email marketing, community management, CRM, payment system, and customer service — all in one place.
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To Learn Is To Do
New Genre partnered with the founding team to reimagine the brand strategy & identity and apply it to the website and product.
A Retro Vision
Our brand identity draws inspiration from the aesthetic of retro arcades of the late 1970s and early 80s. Featuring bright palettes, buttons & joysticks, achievement icons, 8-bit grids, as well as the ever-nostalgic typeface, the design system creates a bright sense of optimism, play and excitement.
Using a 8-bit grid as a starting point, we created a versatile frame ideal for generating scalable assets, features descriptors and more. The typography system uses NuForm Sans, a personable typeface reminiscent of video game titles of the golden arcade period, as well as Inter as the workhorse behind the product.
A Foundation For Learning
We built a comprehensive system for Framework that challenges the status quo in the education industry and prepared the start-up for the next stage of growth and expansion.
Read Less
Framework is a platform for coaches, educators, and creators building goals-based membership communities. The app combines a super-charged course builder, email marketing, community management, CRM, payment system, and customer service — all in one place.
Read more
To Learn Is To Do
New Genre partnered with the founding team to reimagine the brand strategy & identity and apply it to the website and product.
A Retro Vision
Our brand identity draws inspiration from the aesthetic of retro arcades of the late 1970s and early 80s. Featuring bright palettes, buttons & joysticks, achievement icons, 8-bit grids, as well as the ever-nostalgic typeface, the design system creates a bright sense of optimism, play and excitement.
Using a 8-bit grid as a starting point, we created a versatile frame ideal for generating scalable assets, features descriptors and more. The typography system uses NuForm Sans, a personable typeface reminiscent of video game titles of the golden arcade period, as well as Inter as the workhorse behind the product.
A Foundation For Learning
We built a comprehensive system for Framework that challenges the status quo in the education industry and prepared the start-up for the next stage of growth and expansion.
Read Less
Framework is a platform for coaches, educators, and creators building goals-based membership communities. The app combines a super-charged course builder, email marketing, community management, CRM, payment system, and customer service — all in one place.
Read more
To Learn Is To Do
New Genre partnered with the founding team to reimagine the brand strategy & identity and apply it to the website and product.
A Retro Vision
Our brand identity draws inspiration from the aesthetic of retro arcades of the late 1970s and early 80s. Featuring bright palettes, buttons & joysticks, achievement icons, 8-bit grids, as well as the ever-nostalgic typeface, the design system creates a bright sense of optimism, play and excitement.
Using a 8-bit grid as a starting point, we created a versatile frame ideal for generating scalable assets, features descriptors and more. The typography system uses NuForm Sans, a personable typeface reminiscent of video game titles of the golden arcade period, as well as Inter as the workhorse behind the product.
A Foundation For Learning
We built a comprehensive system for Framework that challenges the status quo in the education industry and prepared the start-up for the next stage of growth and expansion.
Read Less
Big thanks to Jack, Rush, and Annamari from the Framework team for the endless enthusiasm and forward-looking vision.
Big thanks to Jack, Rush, and Annamari from the Framework team for the endless enthusiasm and forward-looking vision.
Big thanks to Jack, Rush, and Annamari from the Framework team for the endless enthusiasm and forward-looking vision.
Big thanks to Jack, Rush, and Annamari from the Framework team for the endless enthusiasm and forward-looking vision.
© 2025 New Genre
© 2025 New Genre
© 2025 New Genre