Features

From our world, to yours

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New Genre Featured in Fonts in Use

We've been featured in Fonts in Use for our use of Displaay Type's newly released Serrif and Saans across our identity.

Chilli Bomba Featured in Fonts in Use

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Chilli Bomba Featured in Fonts in Use

Chilli Bomba is a new type of candy, equal parts sweet, spicy, and savoury, perfect for munching on, and on, and on. The LA-based brand breaks the monotony of the overtly sweet candy-land introducing gourmet, small-batch chilli candies targeted mainly at adults.

New Identity and Website for Printosis Designed by New Genre

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New Identity and Website for Printosis Designed by New Genre

Printosis is a revolutionary tool that fuses AI with orthotists using scans and patient data to generate a printable 3D model, fabricating a perfect-fit orthotic on the first attempt. Printosis will drastically reduce patient visits to the hospital and eliminate the waste of ill-fitting orthotics, embodying efficiency and sustainability in every step.

New Logo and Identity for Follio by New Genre

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New Logo and Identity for Follio by New Genre

We were spotted in BrandNew, a divison of UnderConsideration.

Follio app icon

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New Genre designs identity, platform and website for new design standards tool

Follio was created to fill a gap in the market for architecture and interior design tools. Its no-nonsense identity allows the platform itself to shine.

A Fresh Approach to Online Learning mobile mockup

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The New Genre Studio Revamps Framework, the Challenge Platform: A Fresh Approach to Online Learning

Our studio New Genre partnered with the founding team to reimagine the brand strategy and identity and apply it to the website and product.

Chilli Bomba by New Genre Featured in BP&O

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Chilli Bomba by New Genre Featured in BP&O

Based in LA, the small-batch-produced candies are mainly aimed at adults; and according to New Genre, the core of its strategy “quickly became” Candy for rebels’.

Chilli Bomba box

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BrandNew reviews Chilli Bomba by New Genre

We were spotted in BrandNew, a divison of UnderConsideration.

Chilli Bamba billboard

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Chilli Bomba's New Packaging Spices Up The Candy World

Since the brand release, Chilli Bomba was featured in various food publications, significantly increased its online sales and engagement, doubled wholesale sales and built a devoted fanbase of everything Chilli Bomba.

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Get dispatches from the edge of unknown

Every month, we promise to share what we’re seeing, making, and thinking. Sign up if you dare.

We’ll never share your details. By signing up, you agree to receive communications from New Genre. Read our Privacy Policy.

Get dispatches from the edge of unknown

Every month, we promise to share what we’re seeing, making, and thinking. Sign up if you dare.

We’ll never share your details. By signing up, you agree to receive communications from New Genre. Read our Privacy Policy.