His superpower is tenacity in the face of the unknown: when faced with a challenge, however seemingly immutable, he won’t let go until it’s solved — chasing that moment when a fix clicks, a designer smirks, and the Let’s Fucking Go high five feels well-earned.

Before joining New Genre, Daniel’s path was anything but Linear. He began in warehouse work, studied web development part-time, and transitioned into IT before finding his footing in front-end development. From there he naturally expanded into back-end, most recently building payment flows and business logic on client projects (take a moment to digest how incredible that ascension is).

For Daniel, process is everything: each unsquashed bug, each happy-path, each system — refined until it works seamlessly. Along the way, he’s also contributed to New Genre’s own handbooks — strengthening the studio’s processes by turning flat-tired ideas into road-tested practice.

Outside the studio, Daniel is rarely still. He hikes, cycles, lifts, and trains; as an amateur bodybuilder, competitive cyclist, and self-confessed gym rat — proof he’s no stranger to endurance and discipline. For Daniel, learning is the through line — from dodging busses on his bike through London’s streets, to lifting heavier each week at the gym, to problem-solving in code. His mantra remains the same: learn to learn, and everything else flows, like wheels finding the road beneath them.