For him, design is about realising the imaginable into reality — a practice which iterates itself given enough time, effort, and inquiry.

Archie first discovered design through photography in his teens, before studying Fashion Marketing, unlocking a curiosity which led him to Blender tutorials and the beginnings of character modelling, snowballing into a passion for 3D. In just three years, he’s developed a broad, adaptable skillset — one that thrives on embracing generalism, powered by a joy for learning. After freelancing, Archie joined New Genre to deepen his practice in a collaborative studio environment and to learn first-hand how agencies work (with a view, possibly, of one day founding his own).

A lifelong gamer, he’s recently been found nostalgia-farming — returning to collecting Pokémon cards and exploring the classics in whatever format takes his fancy: Zelda, a 3-hour and 55-minute speed run, or b-hopping and glitch-finding — always testing the limit of systems and finding unexpected ways through them.