The Squirrel Pub

Irreverent branding for the only pub that respects squirrels

Reviving a pub

While being one of the most iconic pubs in Coventry, The Squirrel wasn’t frequented much. The regular pensioners would gather round their pints only when there was a game, and only a handful of locals would have lunch there. We helped revive the pub by repositioning it as a welcoming, quirky and charismatic venue, to attract a younger student audience and create a real sense of community.

There's a new squirrel in town

We created a brand new identity, in print and on the web, that reflects a pub with new values. Youth, carelessness, absurdity, novelty were manifested through a nonchalant tone of voice, witty copywriting, and unapologetic colours. To further support this hip new identity, we created non-stop discounts, meal deals, competitions, booked visiting DJs, organised a rave and advertised on Tinder.

The typography behind the identity draws inspiration from the features of a Squirrel, playful and, at the same time, rebellious. These features further develop into a unique, conversational, comedic tone of voice.

 

The colours are inspired by squirrels (naturally), pub essentials and local culture.

The website is vibrant, unexpectedly witty and super useful: view the entire menu on the go, check upcoming events or book the venue for your kid’s Quinceañera.

Client

The Squirrel Pub


Year

2019


Services

Brand Identity Website Development Marketing Brand Applications


Collaborators

  • New Genre