Luna Magic

Beauty with a latina vibe

Unapologetic beauty

LUNA MAGIC is a beauty and lifestyle brand founded in 2019 in Los Angeles, CA, by two Afro-Latina sisters, Mabel and Shaira Frías.

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Working closely with the founders from an early stage, we have helped bring their vision to life by designing the packaging for their upcoming makeup collections. The outcome is a loud, unapologetic range of beauty products that embody the Latina spirit in its vibrancy, as well as sophistication.

In 2021, the Frías sisters pitched their business, LUNA MAGIC, on ABC’s Shark Tank reality show and they have successfully secured an investment from Barbara Corcoran.


Luna Magic




Packaging Marketing Brand Identity