Luna Magic
Beauty with a Latina vibe
Design
for
Beauty
Luna Magic is a vibrant beauty brand founded by sisters Mabel and Shaira Frías, celebrating multicultural heritage and inclusivity with high-performance cosmetics inspired by Caribbean and Latin cultures. The brand offers accessible products distributed through major retailers such as Walmart, Target, and CVS. Luna Magic is known for affordable pricing, active engagement through social media and special events and a dedication to authentic representation to power their mission of bringing bold, diverse beauty to all.
Read more
Working closely with the founders from an early stage, we have helped bring their vision to life by designing the packaging for their upcoming makeup collections.
The outcome is a loud, unapologetic range of beauty products that jump off the Walmart, Target, and CVS shelves. The Luna Magic packaging embodies the Latina and Caribbean spirit in its vibrancy, as well as sophistication.
Read Less
Luna Magic is a vibrant beauty brand founded by sisters Mabel and Shaira Frías, celebrating multicultural heritage and inclusivity with high-performance cosmetics inspired by Caribbean and Latin cultures. The brand offers accessible products distributed through major retailers such as Walmart, Target, and CVS. Luna Magic is known for affordable pricing, active engagement through social media and special events and a dedication to authentic representation to power their mission of bringing bold, diverse beauty to all.
Read more
Working closely with the founders from an early stage, we have helped bring their vision to life by designing the packaging for their upcoming makeup collections.
The outcome is a loud, unapologetic range of beauty products that jump off the Walmart, Target, and CVS shelves. The Luna Magic packaging embodies the Latina and Caribbean spirit in its vibrancy, as well as sophistication.
Read Less
Luna Magic is a vibrant beauty brand founded by sisters Mabel and Shaira Frías, celebrating multicultural heritage and inclusivity with high-performance cosmetics inspired by Caribbean and Latin cultures. The brand offers accessible products distributed through major retailers such as Walmart, Target, and CVS. Luna Magic is known for affordable pricing, active engagement through social media and special events and a dedication to authentic representation to power their mission of bringing bold, diverse beauty to all.
Read more
Working closely with the founders from an early stage, we have helped bring their vision to life by designing the packaging for their upcoming makeup collections.
The outcome is a loud, unapologetic range of beauty products that jump off the Walmart, Target, and CVS shelves. The Luna Magic packaging embodies the Latina and Caribbean spirit in its vibrancy, as well as sophistication.
Read Less
Project Outcomes
$250K
Secured investment from Shark Tank
$250K
Secured investment from Shark Tank
$250K
Secured investment from Shark Tank
$250K
Secured investment from Shark Tank
Thank you to Mabel and Shaira Frias for their enthusiasm and thoughtful collaboration at every step.
Thank you to Mabel and Shaira Frias for their enthusiasm and thoughtful collaboration at every step.
Thank you to Mabel and Shaira Frias for their enthusiasm and thoughtful collaboration at every step.
Thank you to Mabel and Shaira Frias for their enthusiasm and thoughtful collaboration at every step.
© 2025 New Genre
© 2025 New Genre
© 2025 New Genre