Livada Frumusica

Identity for a blooming cherry farm in Romania

Cherries painted by the sun

Livada Frumusica (The Lovely Garden) is a premium-quality cherry farm in the Romanian countryside. We created a playful identity that ignores existing visual tropes of ‘bio’ or ‘premium’ food products and instead, builds a colourful universe of its own.

The concept

The overarching concept ‘Cherries painted by the sun’ is a manifesto as to the quality of the cherries, the natural growth process, as well as the variety of colours cherries naturally grow depending on the species.


Livada Frumusica




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