Livada Frumusica

Identity for a blooming cherry farm in Romania

Cherries painted by the sun

Livada Frumusica (The Lovely Garden) is a premium-quality cherry farm in the Romanian countryside. We created a playful identity that ignores existing visual tropes of ‘bio’ or ‘premium’ food products and instead, builds a colourful universe of its own.

The concept

The overarching concept ‘Cherries painted by the sun’ is a manifesto as to the quality of the cherries, the natural growth process, as well as the variety of colours cherries naturally grow depending on the species.

Client

Livada Frumusica


Year

2021


Services

Brand Identity Brand Applications